Lynn Whitbeck – Founder & CEO Petite2Queen and Future Forward Sales

The joy of selling and achieving have stayed with Lynn Whitbeck since her girl scout days, and stood her in good stead.

What’s your story?

My exposure to sales started when I was a girl scout, and it was cookie time. Doing the hustle to sell those cookies was an exciting learning curve in sales. I recruited my friend to help me sell as many cookies as possible with the aim of  achieving my goal of getting the exclusive “cookie badge”. We developed a great system and we went on to both proudly accept the only cookie badges given in our district.

And my love of sales was born.

Nowadays, I train people how to sell their products and services with incredible success.

What excites you most about your industry?

Sales is the life blood of every business. After the year we’ve gone through, the desire to connect with each other is strong. We don’t take things for granted like we did before the pandemic, and customers crave our attention and critical thinking to help them figure out their constantly changing landscape. Mapping the customer journey and focusing on their big “why” brings both sides together in the ultimate win-win.

Lynn candid

What drives you in business to push beyond what other people consider normal?

My core value is to help others. This drives everything I do. I thrive on being of service, looking at all the angles and opportunities, and developing solutions. Rejecting complacency is my jam.

To grow and scale requires us to re-examine our customer journey – ask questions, seek fresh approaches, get curious, and boldly pivot to seize opportunities. The best part of my day is when I get to celebrate my client’s successes and see their businesses grow.

What have been the most useful skills you have learnt and applied in your journey?

Number one is embracing a growth mindset. Followed by the RAP power skills, resilience, adaptability, and problem solving. These are core sales and leadership skills everyone can learn and apply in their business.

What’s the best piece of advice you ever received?

To provide a brief reason “why” when directing my team and asking for work to be performed. Answering the “why” for my team members brought them in to be a part of the solution. It also created a bridge to invite their input and explore alternate approaches.

When we focus on the other person’s “why” we accelerate our path to the best outcomes.

Who inspires you?

The people who surround me. My team members, partners, clients, mentors, friends, and family. It has served me well to find the superpower in the circle around me. I look for that superpower in the people who come into my life.

I find this is the best thing that inspires me to grow, develop, and reach for better.

What have you learnt recently that blew you away?

The adaptability of people and businesses. We have advanced a desire to think outside the box, for both individuals and companies. We’ve also developed a strong resilience and now are more conscious of the human element of business.

If you had your time again, what would you do differently?

I would have brought educational programs to the market sooner.

How do you unwind?

Play Pokémon Go. Every day I get out walking to spin, catch, complete research, and send gifts to my game peeps. There is a constantly evolving competitive aspect of the game. Plus, the human element of in-game engagement. It feeds my desire to be a “learn-it-all”, because the game is always reinventing itself and providing new challenges.

What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your business?

Let’s ditch the resolutions. Really. Instead, I use affirmations. A good friend got me started, but it was the positive empowerment and rapid mind shift that hooked me. Here’s why:

Affirmations cut through self-limiting beliefs so you can embrace a new mantra.

You can target an affirmation to address a specific challenge you are facing.

Once you have adopted an affirmation as a positive belief, you can replace it with a fresh affirmation. It’s the ultimate in self-directed continuous improvement.

Affirmations are an incredible tool we can use every day and adapt as we shape our journey forward.

Everyone in business should read this book:

Getting Naked by Patrick Lenconi

It nails the big “why” of giving value and generosity in your sales and business. It’s a quick easy read written as a story, not a “how to.” The story format of this valuable piece of business advice draws you in and sticks with you. It’s so good I have re-read it multiple times to recharge my batteries.

Lynn candid

Shameless plug for your business:

Position you and your team for growth by building your strategic sales foundation. Together we develop the plans, processes, and methodologies in line with your mission to surge momentum. We are laser focused on implementing rapid improvement to create fresh opportunities, capitalize on every lead, and close more high-value sales.

Reboot critical thinking, reveal deep-dive insights, and empower your sales team.

How can people connect with you?

Connect or follow me on LinkedIn. Subscribe to our podcast, Claim Your Career Crown, where ever you get your podcasts.

Social Media Links?


This interview is part of the CallumConnects series.

About The EnterpriseZone Writing Team

Shining A Light on the Small Business World and highlighting Entrepreneurial Investing Opportunities.

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