In a recent LinkedIn post, Mariam Gogidze is actively seeking a specialized freelancer to replicate her success on LinkedIn for Instagram and TikTok. As a recognized expert in building content systems for LinkedIn, Gogidze is looking to delegate the creation and management of her presence on other visual platforms to a professional with a proven track record.
Gogidze clearly articulates the need for a distinct approach beyond general social media management. She emphasizes the requirement for a candidate who understands the nuances of different audience demographics across platforms. Her post highlights:
“It is not the same person I write for on LinkedIn, and I need someone who can see that difference and build around it, not just repost my LinkedIn content with different angle.”
This statement underscores her desire for a strategic partner, not just an executor. The core of her request is the development of a cohesive content strategy tailored specifically for Instagram and TikTok.
The Need for a Structured Content System
Mariam Gogidze’s post details a specific set of requirements for the ideal candidate. She is not looking for someone to simply generate a list of video ideas, but rather to construct a comprehensive content framework. This includes defining content pillars, establishing a consistent posting rhythm, and ensuring the overall system is sustainable and effective.
Gogidze elaborates on the desired output:
“A real content structure. Pillars, a rhythm, a system, not fifty video ideas with nothing holding them together.”
This points to a strategic gap she aims to fill, seeking someone who can provide a holistic solution rather than fragmented tactics. The goal is to move from an undefined presence to a robust, well-oiled content machine on these visual platforms.
Developing an Authentic Brand Voice
Beyond structure, Gogidze stresses the importance of maintaining her authentic voice. Once the strategic framework is in place, she needs copy and captions that genuinely reflect her personal brand and communication style. This indicates a high level of trust she is willing to place in the freelancer, providing them with raw materials and expecting them to synthesize them into platform-specific content that still sounds like her.
She further specifies her needs:
“Copy and captions that sound like me, once the structure exists.”
This requirement highlights the delicate balance the freelancer must achieve: building a new system while preserving the established personal brand identity. Gogidze offers a comprehensive handover of existing assets, including raw video, photos, brand guidelines, and audience data, to facilitate this process.
Seeking a Strategic Partner, Not Just a Manager
Ultimately, Mariam Gogidze is looking for someone who can act as an extension of her own expertise, mirroring the way she builds content systems for her clients on LinkedIn. She explicitly states her bandwidth limitations for managing platforms where she is not the primary expert, making this search a strategic move to ensure growth and consistent engagement on Instagram and TikTok.
As Gogidze concludes in her post:
“What I need is someone who takes all of that and builds the system around it, the way I do for the people I work with.”
This call to action is directed at experienced freelancers who can demonstrate tangible results and a deep understanding of building content ecosystems from the ground up. Her request is a clear indicator of the growing need for specialized social media talent capable of handling complex, multi-platform brand strategies.
📝 About This Content
This article is based on insights shared by Mariam Gogidze on LinkedIn.
📅 Originally posted on October 2, 2026 | View original post on LinkedIn →