Only 30% of customers satisfied with your site. What do you need to do?

Only 30% of customers satisfied with your site. What do you need to do?

Despite the fact that 90% of customers begin their purchasing journey online, just 30% are pleased with brand services supplied during the discovery phase of the encounter. When it comes to allowing agents to deliver product information, the department store category leads the industry, according to the findings of a recent survey.

How to get round this?

Two words: Product Discovery. Here’s what you can do to help your company establish excellent product discovery.

  • A user should be able to connect with your homepage right away. To keep customers coming back for more, it must be constantly updated.
  • Customers are encouraged throughout the purchasing process by popular and trending products, new arrivals, inspirational lookbooks and instructive and compelling content. Showcase new products, inspiration galleries and educational or social content that subtly promotes your business’s wares.
  • Make your website easy to navigate and feature-rich. If your 70-year-old grandmother can’t locate what she’s looking for on your website, you’ve failed.
  • Put yourself in your customers’ shoes. Are your customers increasingly utilising their mobile devices? It’s possible to have a mobile-friendly website plus an app. You can’t miss it. You’d be better off if you stayed on topic.

Benefits of Product Discovery

  • A positive customer experience increases Customer Lifetime Value (CLTV) and their Average Basket Value (ABV).
  • Making clients feel understood and appreciated enhances brand loyalty and affinity.
  • Providing things that fit your customers’ interests and demands increases ABV.
  • Understanding your customers’ searches helps you to predict trends, manage inventory and ultimately make more successful business decisions.

Enhancing Your Product Discovery

In today’s eCommerce world, technology drives great product discovery. This can help you find new products and streamline the purchase process for your customers.

Smart search

A lot of traditional search depends on product identification and simple word matching, meaning limited and counterintuitive results. Your search engine must understand synonyms and jargon. This means stemming, autocomplete and tokenisation. 

Product discovery using AI and Machine Learning

According to Sonar, 70% of US millennials and 62% of UK millennials want a brand or retailer to utilise AI to show more intriguing things and be able to better anticipate their demands.

With this technology, you can make sense of vast amounts of user data and behaviour patterns, minimising human labour and improving customer experience. It may help shoppers feel heard and understood.

Data

Whether a customer visits your website or opens an email, you must collect, record and analyse all relevant data. Armed with data, you can build a realistic picture of your customers’ needs and intent, and make smart conversion decisions.

Visual search

People have trouble typing sentences and search queries. It’s hard to hunt down a shoe style seen at a party. Hence the emergence of visual search. 

About Sam P

EnterpriseZone Staff Writer

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