Richard Friesen

Pitch your business to a complete stranger who knows nothing about your industry by Richard Friesen

Richard Friesen November 2, 2021

When asked, I respond. “I work with entrepreneurs, professional money managers, traders, and career people who feel stuck, frustrated, and conflicted about their financial results and success.” LISTEN….LISTEN…LISTEN…I then reflect back the essence of what I heard. Once they feel heard, they talk more freely and I pay more attention to the process of what they are doing than the content. “It sounds like…… Did I understand correctly?

LISTEN…LISTEN…LISTEN. More often than not, this elicits their personal story and concerns. The “pitch” is the process itself, not the sales words.

About Richard Friesen

Richard Friesen works with professionals and business leaders who want to increase their personal effectiveness with joy and grace. His neuroscience-based Mind Muscles™ model gives his clients the opportunity to reach their goals with online training, simulations, interactive exercises, group support, and real-time decision processes. He has condensed three decades as the founder of a trading firm, trainer and coach to professional money managers in his new book “A Private Conversation with Money.” This book observes the main character “Joe” who deals with all the conflicts, self-sabotage, and belief systems around money and wealth. Richard has been a futures broker for Merrill Lynch, a floor trader on the CME, CBOT, and the options floor of the Pacific Exchange where he built and sold a successful options trading firm where he served on the Exchange's board of directors. He also founded and built a financial software company and is the inventor of ten significant trading interface patents. This combined with his Master’s Degree in Clinical Psychology, Neurolinguistic Programing Master’s certification, and neuroscience focus, brings a unique framework to business, investing, and career success.

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