Q&A- 5 Hot podcast topics for business

Q&A: 5 Hot podcast topics for business

Why do businesses use podcasts?


– Business podcasts are typically educational in nature, providing listeners with information about the company’s products or services.

– Business podcasts can also be used to promote special events or sales. In addition, many business podcasts feature interviews with experts in the company’s field. 

– Business podcasts are a great way for companies to connect with their customers and build brand awareness.

What are the benefits of using business podcasts for your brand?


Business podcasts can offer a lot of benefits, from conveying authority to helping you engage with consumers more consistently. 

If you’re looking for ways to expand your audience and keep your brand top of mind, starting a business podcast could be a great idea. Here are some of the main benefits of business podcasts: 

Expresses authority: A business podcast can help you build authority in your industry. If you interview experts and share useful information, people will start to see you as a credible source of information. 

Scalable content: Podcasts are a great way to create content that can be easily scaled. Once you have the format down, it’s easy to produce new episodes on a regular basis. 

Extends your reach: By starting a business podcast, you’ll be able to reach new audiences that might not be familiar with your brand. 

Maintains your brand’s prominence: Business podcasts can help keep your brand top of mind with consumers. If they enjoy listening to your episodes, they’ll think of your brand more often. 

Helps you engage with customers more consistently: Business podcasts can be a great way to connect with consumers on a regular basis

5 podcast topics for business coaches

Podcasting is a great way to share your business insights with the world. Here’s some potential angles:

  • Ask the expert: Interview an expert in your field and ask them questions about their work. This allows you to get insights into your industry and learn from the best.
  • Fireside chat with client: Why they chose us: Converse with a happy client about why they chose your business over others. 
  • One story in one minute: Tell one story from your business in one minute or less. This is a great way to keep listeners engaged.
  • Host an interview with the CEO: Interview your CEO about their work. Share your company culture and give listeners an inside look at how your business works.
  • Q&A style: Answer questions from listeners about your business. This is a great way to build trust with potential clients.

A branded business podcast is measured differently than a casual or entertainment podcast. Like other content marketing, the KPIs for a corporate podcast are usually soft, long-term measurements. 

About Sam P

EnterpriseZone Staff Writer

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