Committed storyteller Regina Larko has found podcasting her ideal medium and now she is helping others avoid the mistakes she made in the early days.
What’s your story?
I’m a Viennese audio enthusiast based in Hong Kong on a mission to get people to listen to stories that matter on my show #impact Podcast, a Golden Crane Award 2020 Honorary ranking in the top 10% of all Podcasts globally. I am passionate about inspiring others to use their voice to make an impact. I am also a proud, sleepdeprived mum of 3 under 6, a China studies major, and one of my childhood dreams was to be a radio host. It only took me 33 years to get there, but hey, better late than never.
What excites you most about your industry?
The audio industry is on the rise. More people are tuning into Podcasts, ad revenue spending is going up consistently which is not surprising as a recent study shows consumers are more receptive to Podcast Advertising than TV Advertisements. But to me, there is more than money in Podcasting. As a creator, I love the accessibility of the medium. Everyone can become a Podcaster, everyone can get their voice heard on their own channel, that’s something that really excites me.
What drives you in business to push beyond what other people consider normal?
My love for audio storytelling. It’s magical, and I keep inviting people to close their eyes when I give talks to demonstrate its impact. When someone just whispers in your ear, without any other visual distraction, you take your listeners on a journey. There is simply no other medium that allows you to build this intimate relationship with your audience.
What have been the most useful skills you have learnt and applied in your journey?
There are many, audio editing must be one of them. I could have easily just outsourced it – audio editors do a brilliant job and are often inexpensive to engage. But as I expanded the production, introduced co-hosts to the team, I could teach them how to do the editing themselves and save them tons of time and money in the long run. Today I teach my clients all the skills I acquired in my Online Podcasting course. Audio editing workshops are often requested by schools and universities I work with here in Hong Kong in my onsite training too.
What’s the best piece of advice you ever received?
“Say No more often. It just means saying a bigger Yes to another thing.” Received from my first #impact Podcast guest turned friend and mentor Sue Toomey, Executive Director at HandsOn Hong Kong, a local charity empowering everyone to volunteer. I hear her voice in my ear often when opportunities arise. It’s hard to say no but I am getting better at it.
Who inspires you?
My family. They are simply amazing. Every single one of them, unique and talented in their own ways. This goes for my family in Austria and my in-laws in Sweden. They are thousands of kilometers away but how they live their lives and overcome challenges inspires me greatly.
What have you learnt recently that blew you away?
How many follow ups it statistically takes to sign a deal. 80% of sales are made at the 5th-12th contact. Blew my mind. And I am following up more happily ever since. Thanks Amel from Tandem Nomads Podcast! That’s where I learned about these stats recently.
If you had your time again, what would you do differently?
Introduce the vision of my Podcast as well as myself in Episode 1 of #impact Podcast. I really did make all the embarrassing beginner mistakes. But what I have come to understand is that my epic failures, and how I deal with them, make me a much better mentor when working with my Podcasting clients. The learning never ends.
How do you unwind?
Dance parties with my young children, of course! The radio is always on in our house – shout out to Hitradio OE3, my favorite Austrian radio station. I love dancing to the hits that I grew up with together with my kids and hubby. It’s highly entertaining and the best stress booster. Add the smell of fresh brewed coffee in the house on top of that, and it’s simply perfection.
What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your business?
That achieving my business goals is all about managing my mind and my calendar – daily. I learned that from my business coach Kari Enge from Rank&File. Committing to this mindset shift has been a gamechanger for my business.
Everyone in business should read this book:
Essentialism: The Disciplined Pursuit of Less by Greg McKeown I have bookmarked almost every single page and keep going back to it for inspiration when building my business in a way that is sustainable and intentional.
Shameless plug for your business:
Want to leverage Podcasting to grow your (personal/business) brand and network? Get all the support to get started here: www.hashtagimpact.com/support
Looking for an inspiring listen? Well, then #impact Podcast got you covered! Tune in here: www.hashtagimpact.com/listen
How can people connect with you?
Find me on LinkedIn at https://www.linkedin.com/in/regina-larko-89a0b38/
Social Media Links?
This interview is part of the CallumConnects series.