Garth Futcher

Share one of your favourite marketing tools, tips or tricks by Futch

Create customer avatars with a photo and a backstory. Just like a character in a screenplay, have a list of attributes for your perfect customer types. This way you can make decisions by asking “Would _____ like this product?” or “Would this copy appeal to _____ and solve one of their problems?”. My main 3 avatars are Garrett, Ashley, and Dane and they are real people. Shout-out Garrett, Ashley, and Dane!

About Futch

I help music makers of all kinds write, record, edit & mix better songs at home by teaching them the timeless fundamentals of music production.

Leave a Reply