James Trevelyan

Share one of your favourite marketing tools, tips or tricks by James Trevelyan

James Trevelyan June 8, 2022

My suggestion is to become a customer for a day and experience the need for the product first-hand.

We sell energy-efficient personal air conditioners – Coolzy. Our first launch was in Pakistan. My personal experience of summer heat in Pakistan was the best marketing technique. The night-time temperature in my bedroom was around 40C. An unforgettable experience! Having experienced the need for the product first-hand makes my marketing messages more authentic.

Why not try that for yourself? Try sleeping at a temperature of 40C!

About James Trevelyan

James Trevelyan is an engineer, educator, researcher and start-up entrepreneur. As founder and inventor of Close Comfort, he is introducing new energy-saving, low emissions air conditioning technology for a global market. His research on engineering practice helped define the Engineers Australia professional competencies for chartered engineers. His books “The Making of an Expert Engineer” and “Learning Engineering Practice” are influencing the future of engineering education in universities and workplaces. He is best known internationally for pioneering research on sheep shearing robots from 1975 till 1993 and for the first industrial robot that could be remotely operated via the internet in 1994. He has worked as an expert witness on several significant intellectual property matters in Australia and internationally. He has also managed his family investment portfolio for several decades and has advised family investment companies in the UK and Australia.

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