My suggestion is to become a customer for a day and experience the need for the product first-hand.
We sell energy-efficient personal air conditioners – Coolzy. Our first launch was in Pakistan. My personal experience of summer heat in Pakistan was the best marketing technique. The night-time temperature in my bedroom was around 40C. An unforgettable experience! Having experienced the need for the product first-hand makes my marketing messages more authentic.
Why not try that for yourself? Try sleeping at a temperature of 40C!