Sherry Knight

Sherry Knight – President & CEO of Dimension 11

Not deterred by by being told she was not clever enough to go to university, Sherry has gone on to become an educator focusing on revenue expansion.

What’s your story?

In high school I was told I was not a good enough student to go to university. Lo and behold, it was that same university that accepted me into their Teacher Training Program. After many years I gained my Bachelor of Arts by going to night school, summer school and even correspondence (yes, that was before the internet). It was such an important goal for me. I wrote UnstoppABLE – 7 Steps to Living Your Personal Best. Today I work with business leaders who want to lay the foundation they forgot to implement when they started.

What excites you most about your industry?

I love it when business leaders change their mindset from “I can’t” or “I don’t know how” to “I can do!” By looking at the processes one needs to be successful in life and in business there is so much that we can do – one step at a time, moving forward, even when something causes us to take a step back. The role of entrepreneur is developing the world over. To help people with their mindset, niche, how to get and retain, setting up processes/systems, marketing and balancing life are paramount to success.

What drives you in business to push beyond what other people consider normal?

Life is a journey as is business! To be unstoppABLE one must continue to keep moving forward, even when everything tells you that you’ll not succeed. I have experienced every imaginable up and down in business and that is what I learned from and those experiences are what I bring to my clients. I know when I fall down, only I can be the one to pick myself up, ask myself what I should be doing now instead of feeling sorry for myself and carry on, finding new ways to move forward.

What have been the most useful skills you have learnt and applied in your journey?

There are three critical skills! The 1st is Mindset – knowing that there is an answer to the challenge I am experiencing and that I can find that answer if I allow my mind to find the positive – to be unstoppABLE. 2nd is Time – to be conscious of how I use my time; in fact, I generally get more done in a week than the average person does. 3rd is communication to be clear and succinct when guiding others to create the life and business they want for themselves.

What’s the best piece of advice you ever received?

“And this too shall pass!” It has helped me over the years to recognize that when everything is going tremendously well that it may not stay that great. And then, when things are going awfully wrong, to recognize that this too shall pass and things will get better again.

Who inspires you?

My grandmother who was full of wisdom and whom others looked to for practical, solid advice with their challenges. And Maxwell Maltz and his book Psycho-Cybernetics which allowed me the insight to know that I could handle all that life throws at me!

What have you learnt recently that blew you away?

That on average a CEO gets 250 emails a day. It caused me to examine my own inbox and understand that if, as business leaders, we allow our technology to lead us instead of us using technology to lead then we are placing our focus on the wrong things. Thus a need to always remember to lead, ourselves first and then those we are guiding so we can all focus on what’s important and let the rest go so we can find that sweet spot between work and life.

If you had your time again, what would you do differently?

Hire coaches earlier in my life – personally and in business. Today, at any given time, I have up to 3 coaches working with me to keep me focused on what needs to get done to allow me to guide my business rather than it guide me. It took me a long time to recognize that spending money on coaches actually saves me money as it allows me to get more done and that relates to the bottom line!

How do you unwind?

There are three things that help me – walking in our beautiful Wascana Park which is only a block away – it relieves stress and allows me to return to work and life with a new, fresh approach. Cooking has always been a relaxation for me – I will often decide to make something because it is fun and it allows me to focus on something different. And, I devour books – mostly non-fiction while enjoying soft music in the background.

What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your business?

The fact I have much to offer – I do not have a Masters or a PHD! My clients tell me they get more from me than many others because my support is practical – something they can take and use immediately and see a change in their own business.

Everyone in business should read this book:

Psycho-Cybernetics by Maxwell Maltz, a former surgeon in New York City – he could not understand why, when he gave a woman a beautiful face some felt it changed the world for them and others had nothing new or different than their life before the surgery. We are own Director – we actually bring forth the life we desire. An amazing book!

Shameless plug for your business:

Sherry works with entrepreneurial leaders in building their businesses – 3x their revenue in 4 months and another client from early start up to 5x their business by undoing some processes and putting systems in place. One client says, “You don’t cost us money, you make us money!” President of an environmental firm. My motto is “People, Performance and Profits”. Those 3 keys are critical for any business.

How can people connect with you?

Landline: +1-306-586-2315

Social Media Links?


This interview is part of the CallumConnects series.

About The EnterpriseZone Writing Team

Shining A Light on the Small Business World and highlighting Entrepreneurial Investing Opportunities.

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