Siobhan Dumigan – Founder Align By Siobhan Limited

After years of believing she needed a physical presence to teach her fitness and wellness, Siobhan Dumigan has recently discovered that online teaching can also be successful.

What’s your story? :

Hi, I’m Siobhan and I’m a White Witch. I grew up in Hong Kong. My ancestors are Chinese and Irish. I have a Degree in Dance and have collected an array of fitness, wellness and esoteric certificates in the last nine years from Personal Training, TRX, CrossFit to Pilates, Yoga, Reiki, Lomi Lomi Massage, Animal Communication and Tarot Reading. I have being working as a fitness and wellness practitioner and a performer, choreographer and artistic director since I was 21. I am currently studying Ho’ oponpono, Hawaiian Spiritual Foundations and furthering my learnings in Lomi Lomi Massage.

What excites you most about your industry? :

Remembering what’s truly important.
Bringing people ‘home’.

align 2

What drives you in business to push beyond what other people consider normal?

I know I am on my path of greatest good and highest healing, fully supported by my ancestors, my guides and the higher being; this path is also humanity’s greatest good and highest healing.
It is one and the same.

What have been the most useful skills you have learnt and applied in your journey?

Self care, it’s our foundation. Without it, you will eventually topple over.

What’s the best piece of advice you ever received?

That I have everything I will ever need within me.

Shared with me in multiple ways by many teachers, the most recent by one of my beautiful animal companions, Callie. Each time I hear it, I understand and embody this wisdom on a deeper level.

Who inspires you?

Mother Nature.

What have you learnt recently that blew you away?

How rude it is to go into a space and banish, remove or release spirits, even mischievous ones. It’s like going into someone’s home and asking them to leave.

BLESS them, HONOUR them, ASK PERMISSION to be there in harmony with them, FOCUS on yourself and bringing in your guides.

Everything is sacred. We are family; us, the spirits, the trees, the plants, the ocean, the land, the sun, the stars and the moon.

If you had your time again, what would you do differently?


β€œIt is never too late or too soon. It is when it is supposed to be.”
― Mitch Albom, The Time Keeper

How do you unwind?

Sing to my doggies, rub their bellies and kiss their beautiful little heads.

I have four dog guardians, they are the protectors of my physical and energetic space. They are the four elements, the four directions, they are unconditional love.

Callie Sun
Hayley Moon
Sandy Star
Boi Boi

What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your business?

Going online. I have resisted it for a while and this month I have started my first online self care course. I can reach people from around the world. I was scared that the integrity of the teachings would be lost due to a lack of physical presence. While it’s not the same as physically being in the same space, it’s still beautiful and I have found a whole new world of people I can reach and help.

Everyone in business should read this book:

The Four Agreements: A Practical Guide to Personal Freedom
by bestselling author Don Miguel Ruiz with Janet Mills

align 1

Shameless plug for your business:

Join my Cultivating Self Care course.
Easy daily 30 minute routines.
Do them in your own time and in the comfort of your own home.

You will learn how to create your own unique self care practice through a 21 day exploration of breathing techniques, movement, mindful pilates, guided meditations, dance, chanting, singing and yin yoga.

Email to sign up.

I also have private offerings in Lomi Lomi Massage and Pilates/Yoga/ Movement available –

Last but not least, I hold ceremonies. πŸ™‚

How can people connect with you? :

Email me at or reach out to me on Instagram @siobhandumigan.

Social Media Links? :

This interview is part of the CallumConnects series.

About The EnterpriseZone Writing Team

Shining A Light on the Small Business World and highlighting Entrepreneurial Investing Opportunities.