Comfortable outside her comfort zone and refusing to be constrained by limits, Siri Pekasut has grown her small web design agency into multiple businesses
What’s your story?
After living in Sydney, Australia and working for an IT company for years, I decided to quit my job and come back to my home country, Thailand, to become my own boss.
I started a web design company called Pixel Interactive in 2009. The business has grown and now I manage multiple businesses; a web and graphic design company, an online fashion store, an art agency and a media advertising company.
What excites you most about your industry?
Although my businesses are categorised into various industries (web development, graphic design, fashion, e-commerce, art and media advertising), what matters most for me is to use digital tools as a core to run my businesses and it is exciting to see my clients begin to adopt new technologies to transform their businesses.
We are fortunate to live in a time where things are becoming more and more accessible and affordable. For me, it’s never been easier, cheaper, and faster to run a business because we have more information and better tools to help us!
What drives you in business to push beyond what other people consider normal?
Being outside of my comfort zone, and being willing to endure discomfort and sacrifice instant gratification to reach my dreams.
I’ve learned that the mind tricks us into thinking we’ve hit our limits long before we actually have.
When you face limits and you feel resistance, it can seem hard to overcome. Just push yourself a little harder, you can really accomplish some great things. And the funny thing is that once you do, you can look back and wonder just why you ever thought it was that difficult to begin with. Don’t let limits stop you from doing anything.
What have been the most useful skills you have learnt and applied in your journey?
It is the collaborative communication skill that I’ve learned. I’m lucky to work with different kinds of business either big firms, small firms or individuals. Working with a wide range of individuals has helped me be open minded and get on with people to get the best out of others.
What’s the best piece of advice you ever received?
If things were perfect and easy, you would ultimately stop learning and growing.
No matter how proficient you are at doing something, there comes a time when you simply grow out of it. After reaching this level, you just keep reproducing work on already existing skill templates with very little room for learning anything further.
Who inspires you?
I have to say everyone I meet has inspired me whether they leave me with negative or positive impacts … in life or in business. The negative ones teach me the lessons to improve myself and be mindful. The positive ones motivate me to keep moving forward and have encouragement. They both are contributing to my growth.
What have you learnt recently that blew you away?
I’ve realized how important and powerful the word “ONLINE” is during the Covid-19 pandemic when a lot of people have to change the way they work and the way they live.
Some businesses are doing really well including mine during this situation, some businesses are affected badly and are trying to survive.
Imagine what the world would be without internet in this situation.
If you had your time again, what would you do differently?
I wouldn’t change anything. Whether it was bad decisions or good decisions, every decision I made was the right decision otherwise I wouldn’t have come this far and become who I am today.
How do you unwind?
It depends on what kind of day I have had, but my favorite way to unwind is to have some time alone (perhaps with a glass of wine or gin). It could be listening to music, reading blog articles, watching Netflix/Youtube, doing exercise or even taking a nap.
What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your business?
Being a small company doesn’t mean we lack productivity. In fact, we have better customer knowledge as we get to know them face-to-face and require fewer resources to learn what people want to meet their expectations. We simply have no need for complicated CRM systems.
Being small is not a bad thing. It gives us advantages especially when the market condition changes, we respond and adapt to the change quicker.
Everyone in business should read this book:
Freakonomics by Stephen J. Dubner and Steven Levitt. It’s a good book. It is kind of an introductory survey of a different side of economics to a general audience. Although it’s a very old statistical data, I think the ideas still kind of apply. And it helps you realize that you can’t assume too much about why something happens.
Shameless plug for your business:
We offer a one stop service to help your brand grow and be recognized by your target market whether it will be online or offline media. With our experience, we can help you plan and create media that works for you.
How can people connect with you?
Feel free to contact me at my Linkedin account.
Social Media Links?
This interview is part of the CallumConnects series.