Sobering up the beer industry with a hoppy alcohol-free mission

How to break the norm and challenge the stereotype? Here’s how Impossibrew shook the beer industry.

Mark Wong faced health problems from drinking and realised much of his social life depended on it. He started Impossibrew to create great-tasting beers that relax you without the alcohol. After a big branding misstep, Mark focused on listening to customers to keep improving. He candidly shares mistakes and wins on social media, gaining 35k Instagram and 65k TikTok followers with just a few raw, real videos. Mark explains how they use natural nootropics to stimulate feel-good dopamine and serotonin. Now Impossibrew sells a beer every 20 seconds, with people enjoying the light buzz without the hangover. Mark offers invaluable tips for any startup on avoiding common traps like overspending on branding and the power of social media authenticity. His mission delivers a delicious alcohol-free alternative that keeps the fun without regret.

This is the unnoticed entrepreneur podcast with me, Jim James. 25 minute interviews every Tuesday and Thursday. This is the show for business owners who started a company, but who desire to build a brand. 

Zoho One – All-in-one suite for business 
Run your business with an all-in-one operating system for businesses and increase efficiency

The UnNoticed Entrepreneur podcast  – Real world marketing strategies from entrepreneurs.

Buyers Into Loyal Fans With Incentives 
Give away free marketing incentives including free hotel nights. 

Buzzsprout – Let’s get your podcast launched!
Start for FREE

Generate unique marketing texts with AI.
AI copywriting tool to generate unique copy, predict performance and increase conversions.

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Prowly – the media relations platform
Prowly has everything you need to get your PR work done.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Am I adding value to you?

If so – I’d like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that’s much less than the minimum wage, but we’ll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I’m adding value to you, please support me by clicking the link now.

Go ahead, make my day 🙂

Support the show here.

About Jim James

Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.

Leave a Reply