The Imperative of Starting Apologies, According to Simon Sinek

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Simon Sinek

LinkedIn Author

Optimist, New York Times bestselling author of "Start with Why" and "The Infinite Game", and founder of The Optimism Company

In a recent LinkedIn post, Simon Sinek highlights the crucial, yet often uncomfortable, first step in offering an apology. Drawing attention to a point made by Lifeshop founder Alexandra Simon, Sinek emphasizes that the perfect, fully formed apology may not exist before one begins the process of expressing regret.

The Nuance of Sincere Apologies

Sinek, known for his insights into leadership and purpose, shared Alexandra Simon’s perspective that the initial moments of an apology can feel imperfect. However, he underscores the importance of initiating the act of apology regardless of this initial discomfort.

“an apology might not feel perfect or genuine before you say it. But it’s important to start.”

This statement, as shared by Sinek, suggests a pragmatic approach to conflict resolution and relationship repair. It challenges the common tendency to delay or avoid apologies due to a fear of not saying the ‘right’ thing, or not feeling entirely ‘ready’ to express remorse.

Leading with Vulnerability

Simon Sinek’s amplification of this idea speaks to a broader theme in his work: the power of vulnerability in leadership and personal connection. By sharing Alexandra Simon’s sentiment, Sinek is encouraging leaders and individuals to embrace the discomfort that often accompanies admitting fault. He implies that the act of starting the apology, even imperfectly, is a significant step towards rebuilding trust and demonstrating accountability.

The ‘Start’ as a Catalyst

According to Sinek, the very act of beginning an apology can be a catalyst for genuine reconciliation. It signals a willingness to engage, to take responsibility, and to prioritize the relationship over personal pride or the fear of judgment. As Sinek notes, the process of apology is often iterative, and the initial words, though potentially flawed, open the door for more profound and genuine dialogue.

The post also included a brief note about the hiatus of his podcast, “A Bit of Optimism,” and a link to catch up on episodes, particularly mentioning a “Feelings at Work” miniseries. This contextualizes the sharing of Alexandra Simon’s insight within Sinek’s ongoing efforts to foster deeper conversations about human interaction and workplace dynamics.

Key Takeaway: Action Over Perfection

In essence, Simon Sinek, through his sharing of Alexandra Simon’s wisdom, advocates for a proactive stance on apologies. The core message is that the pursuit of a ‘perfect’ apology can be a paralyzing endeavor. Instead, Sinek, echoing Simon, suggests that the courage to simply begin the apology is where true progress lies. This approach can help mend relationships, foster understanding, and ultimately build stronger connections, both personally and professionally.

📝 About This Content

This article is based on insights shared by Simon Sinek on LinkedIn.

📅 Originally posted on October 1, 2026 | View original post on LinkedIn →