In this episode, Jim interviews Claire Mason, a seasoned public relations expert from Dublin, Ireland. Claire shares her insights on how entrepreneurs can get noticed by the media and secure coverage in top publications. She debunks the myth that you need special contacts to succeed in media, emphasising that a compelling story is the key to unlocking media opportunities.
Claire advises entrepreneurs to identify their three main messages and find multiple ways to communicate them through social media. She also highlights the importance of identifying hooks that align with current media trends and leveraging professional headshots and images to open doors. Claire encourages entrepreneurs to start small and build their publicity presence gradually, targeting trade publications before pitching to larger outlets. She stresses the need for quality and quantity in pitching and shares tips for overcoming self-doubt and imposter syndrome. Claire recommends establishing a personal brand alongside a company brand to future-proof oneself and boost business brands. She suggests leveraging LinkedIn to increase visibility and highlights the untapped potential of the platform.
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