In a recent LinkedIn post, Jason Feifer discusses the growing trend of using AI for business outreach and highlights the critical importance of genuine human connection, even when leveraging new technologies. Feifer recounts a personal experience where he called out a founder for what he perceived as a disingenuous AI-generated pitch, emphasizing that efficiency should not come at the expense of authentic interaction.
The Nuances of AI in Communication
Feifer’s post details a specific interaction where a founder pitched him a company. The founder’s initial approach involved a compliment about a previous article Feifer had written. However, Feifer quickly recognized that the compliment was superficial, as the article in question was merely an introductory piece to a list, suggesting a lack of genuine engagement with his work.
Feifer responded to the founder, pointing out the inauthenticity of the opening. He stated, essentially:
“I know you didn’t read that article. This isn’t the right way to start a conversation.”
According to Feifer, the founder’s subsequent reply was commendable. The founder acknowledged the mistake and assured Feifer that it would not happen again. This positive reception from the founder underscored Feifer’s central point: while AI can streamline research and writing, its application must not overshadow the fundamental need for human connection.
Prioritizing Authenticity Over Efficiency
The core of Feifer’s message revolves around the purpose of communication. He argues that the primary goal is not merely efficiency but fostering genuine human connection. He observes:
“I get it — AI makes it easy to research and write. But the point of communication isn’t efficiency; it’s human connection!”
Feifer suggests that while the founder understood the importance of personal connections, he overlooked the necessity of these connections being *genuinely* personal. The founder’s initial approach, Feifer implies, treated the interaction as a transactional input-output process, a common pitfall when relying too heavily on automated tools.
The Dangers of Treating People as Inputs
As Feifer elaborates, the risk with AI-driven outreach is the temptation to view individuals as mere data points rather than complex human beings. This can lead to communications that are technically correct but emotionally hollow.
“You cannot treat other people like computer inputs, just sending them “the right” information and hoping for an output.”
Feifer believes this is a crucial reminder for anyone engaging in business development or networking in the age of AI. The ease with which AI can generate content should not lead to a de-personalization of outreach efforts. Instead, he advocates for a balanced approach where technology serves to enhance, not replace, the authentic human element that underpins successful relationships.
Feifer concludes his post by reinforcing the value of genuine interaction, suggesting that founders and professionals alike should prioritize authentic engagement. He frames this as a direct and important lesson for the business community, emphasizing that true connection requires a personal touch that AI, in its current form, cannot fully replicate.
📝 About This Content
This article is based on insights shared by Jason Feifer on LinkedIn.
📅 Originally posted on October 1, 2026 | View original post on LinkedIn →