Toby Cai

Toby Cai – Founder of The Social Chamber

Toby Cai’s desire for a room of his own led him to create an environment where people could meet and mingle or have privacy if that was what they wanted,

What’s your story?

The inspiration behind starting “The Social Chamber” stems from my lifelong struggle to find a comfortable space that caters to all my needs. Growing up in a big, multi-generational family, I often found my home crowded and lacking in private areas. I envisioned a space that offered the privacy and functionality of a traditional workspace combined with the vibrancy and social aspects of a hangout spot. I aimed to create a dynamic environment where different rooms and themes catered to various activities, ensuring that users could work, watch movies, chill out with friends, and conduct business meetings—all within the same space.

What excites you most about your industry?

The ability to see couples, families, friends, and remote workers gathered happily. It’s immensely gratifying to see people enjoying the multifaceted experiences we’ve designed.

Toby Cai with his dog, Fat Choi

What drives you in your career to push beyond what other people consider normal?

I’m always exploring ways to exceed expectations. Going that extra mile sets us apart from the competition. Nowadays, consumers are savvy and discerning, motivating us to constantly strive for improvement.

What have been the most useful skills you have learnt and applied in your journey?

My background in marketing, spanning eight years across startups and corporate settings, has proven invaluable. This skill set has empowered me to effectively grow our audience and build a notable brand from scratch.

What’s the best piece of advice you ever received?

Always listen to what my customers need—this advice has been pivotal in shaping our offerings and fostering a strong connection with our community.

Who inspires you?

Seneca and Shang Yang are historical figures whose philosophies continue to inspire me with their timeless wisdom and insights.

  • Seneca, 4 BC – AD 65
  • Shang Yang, 390 – 338 BC

What have you learnt recently that blew you away?

The recent deployment of AI to search for extraterrestrial intelligence has been a mind-blowing development, highlighting the limitless potential of technology. As someone fascinated by space and sci-fi, this research resonates deeply with my interests.

If you had your time again, what would you do differently?

I would embark on my entrepreneurial journey earlier, ideally before graduating, to seize more opportunities and experiences.

How do you unwind?

I unwind by immersing myself in a sci-fi movie or documentary series in our Dungeon Room at Social Chamber, typically around midnight when there are fewer customers.

What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your career?

I realised that I don’t have to wait for my own living space (BTO) to enjoy comfort and privacy after decorating the rooms at The Social Chamber.

Everyone in business should read this book:

“The Cold Start Problem” by Andrew Chen from Andreessen Horowitz (a16z) is a must-read for its insightful perspectives on overcoming challenges in the startup ecosystem.

The Social Chamber Logo

Shameless plug for your business or career:

Step into The Social Chamber, where themed rooms offer an immersive experience blending privacy, comfort, and vibrancy. Designed for focused work or socialising, each room boasts soundproofing and cosy furnishings for a serene atmosphere. Carefully curated decorations reflect diverse aesthetics, enhancing the ambience. High-speed internet ensures uninterrupted productivity or leisure. Whether working solo or hanging out with friends, our themed rooms cater to every need, providing a unique and welcoming space to relax, collaborate, and thrive.

How can people connect with you?


Social Media Links?

Instagram: @thesocialchamber_sg

TikTok: @thesocialchambersg

This interview is part of the CallumConnects series.

About The EnterpriseZone Writing Team

Shining A Light on the Small Business World and highlighting Entrepreneurial Investing Opportunities.

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