Felix Cao

What are your clients really buying?” (the feeling beyond the product or service you provide)

In today’s changing climate of customer expectations that involves a greater conscious awareness of the impact brands can have on important societal issues, clients are looking to connect with brands beyond the features and benefits that were once the ending point when it came to making a purchasing decision. The playing field has transcended into the realm of brands having to build a strong community, where their consumers believe that by supporting the brand that they are contributing something positive to the direction that society is moving towards based on shared core values. Consumers crave community and belonging.

About Felix Cao

Felix Cao is a neuromarketing expert and business growth strategist with over 15 years of sales and marketing experience. He has been featured on major media outlets, such as The Huffington Post, Adweek, and Authority Magazine. Felix has appeared as a special guest on a major Canadian radio show where he talked about neuromarketing and the 2019 Canadian election. He also makes frequent appearances on the top business podcasts in the world and contributes to popular publications where he shares the most-up-date insights on how businesses can take their sales and marketing to the next stratosphere by implementing neuromarketing strategies that will give companies the game-changing edge that separates them from the rest of their competitors.

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