Ina Bajaj

“What are your clients really buying?” (the feeling beyond the product or service you provide)

Ina Bajaj May 26, 2021

As part of an experience economy we connect with customers emotionally, and this can only be done when your team demonstrates a feeling of genuine care rather than an automated chore. We try to work with our clients for their end goal and earn their respect and trust, our main aim is to touch their hearts.

Ina Bajaj
CEO and Founder
Spring Spa and East Day Spa

About Ina Bajaj

Ina Bajaj is New Zealand’s trail blazing pioneer of luxury day spas who took the notion of a simple suburban salon and massaged it into a multi-million dollar business. The one-time restaurateur turned corporate high-flyer performed a career turn in 2002 when Ina put her financial resources, energy, passion and extensive hospitality know-how into creating the East Day Spa in Wellington. Within 3 years Skycity Entertainment Group had secured EDS as their preferred luxury spa operator for the Skcyity Grand Hotel. In 2010, whilst in Bali, Ina thought that something was missing from the industry, "We like to be cutting edge and different so we created Spring as a social/lifestyle spa brand." Ina now has seven Spring Spa’s in world-class destinations such as Bali, Auckland and Wellington. The company regularly wins internationally competitive awards including the Best Spa in Asia at the 2016-2020 - World Spa Awards and Spring Bali was named as having Asia’s Most Relaxing Hair Ritual at the coveted Harpers Bazaar Best Spa Awards 2017/8.

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