Richard Friesen

What are your clients really buying? (the feeling beyond the product or service you provide)

Hope. Hope that their future is better than their current state. As a therapist and coach for professional money managers, entrepreneurs and career focused people, I get fewer new clients who say that everything is great and they want to make it better and more new clients who feel at the end of their rope. Hope typically consists of an expectation of external events. My clients shift from outcome to process. This shift gives them the feeling of agency over their own lives which, in turn, increases hope. Agency doesn’t change the externals immediately, but changes the mindset dramatically.

About Richard Friesen

Richard Friesen works with professionals and business leaders who want to increase their personal effectiveness with joy and grace. His neuroscience-based Mind Muscles™ model gives his clients the opportunity to reach their goals with online training, simulations, interactive exercises, group support, and real-time decision processes. He has condensed three decades as the founder of a trading firm, trainer and coach to professional money managers in his new book “A Private Conversation with Money.” This book observes the main character “Joe” who deals with all the conflicts, self-sabotage, and belief systems around money and wealth. Richard has been a futures broker for Merrill Lynch, a floor trader on the CME, CBOT, and the options floor of the Pacific Exchange where he built and sold a successful options trading firm where he served on the Exchange's board of directors. He also founded and built a financial software company and is the inventor of ten significant trading interface patents. This combined with his Master’s Degree in Clinical Psychology, Neurolinguistic Programing Master’s certification, and neuroscience focus, brings a unique framework to business, investing, and career success.

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