What belief do you hold about your industry that is not shared by many?

Building a lifestyle business, with passion and hard work, is very attainable for all entrepreneurs, however, building a business that will generate wealth is very trivial, and only a very small percentage are able to navigate through the “messy middle” or the “growth paradox” to truly achieve life-changing results.

In a sports parallel, no athlete would ever dream of playing professionally without surrounding themselves with the best trainers in the world (mental, strength, speed, and nutrition coaches, etc.). Most entrepreneurs do NOT surround themselves properly and are going at it alone. Once entrepreneurs invest in surrounding themselves with the best trainers in the world (executive coach, CEO peer groups, CPA, and lawyers, etc.), they begin to work on their business in new ways and unlock the keys to building the business of their dreams.