What belief do you hold about your industry that is not shared by many?

Branding will over take the word marketing in this side of the industry. It is moving fast, but the shift from ads to influencer based marketing is happening now. Those who choose to create a personal brand will become the walking advertisements for big businesses. The power will be in the hands of the every day person who invested time and money into creating a brand with a loyal following. the everyday consumer is buying today based on the word of people they follow and respect online.