Shawn Lee

What belief do you hold about your industry that is not shared by many?

I believe that design should have a seat in the boardroom. It is a popular belief in the industry and is slowly gaining traction across the world. In today’s hyper-competitive global market innovation, services and experiences are key elements setting businesses apart from their competitors. It is no longer just about comparing finer details or setting lower prices.

By asking questions, understanding context and empathising with stakeholders, businesses are able to not only build products best suited for their customers but also craft tailor-made experiences for them. This helps build brand awareness, loyalty and advocacy.

About Shawn Lee

I believe that by integrating design into businesses, we will be able to create harmonized, holistic and compelling experiences for the various stakeholders alike. This is why design is essential for business in the competitive, service-oriented world today, where experiences set companies apart form their competitors. With an academic background in Economics and Sociology, an early career in advertising, and an unmistakable passion for business, I aim to marry service design and business performance by leveraging on an interdisciplinary approach towards navigating the complexities of business.

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