I believe that design should have a seat in the boardroom. It is a popular belief in the industry and is slowly gaining traction across the world. In today’s hyper-competitive global market innovation, services and experiences are key elements setting businesses apart from their competitors. It is no longer just about comparing finer details or setting lower prices.
By asking questions, understanding context and empathising with stakeholders, businesses are able to not only build products best suited for their customers but also craft tailor-made experiences for them. This helps build brand awareness, loyalty and advocacy.