Shawn Lee

What coming technological advancement do you expect to have the biggest impact on your business?

AR/VR has been gaining some traction in recent times but has yet to reach the stage of mass adoption. If AR/VR does take off and becomes mainstream, designers will have to consider and factor in how AR/VR will affect the overall consumer journey and experience. As this will be a new touchpoint, it needs to be inserted at the right point with the right purpose and execution to enhance the existing journey.

About Shawn Lee

I believe that by integrating design into businesses, we will be able to create harmonized, holistic and compelling experiences for the various stakeholders alike. This is why design is essential for business in the competitive, service-oriented world today, where experiences set companies apart form their competitors. With an academic background in Economics and Sociology, an early career in advertising, and an unmistakable passion for business, I aim to marry service design and business performance by leveraging on an interdisciplinary approach towards navigating the complexities of business.

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