What coming technological advancement do you expect to have the biggest impact on your business?

Given the ever-changing reality, professionals worldwide are starting to see the need for a more structured, clear, assertive, transparent, and “caring” way of communicating.

In 2021, leaders prioritize Digital Communication with apps to stay informed and help their teams share information in real-time.

According to the KPMG reports, 77% of CEOs say they will expand their digital communication tool chest for more outstanding communication and collaboration.

We also see an increase in date use to understand the consumers’ needs and interests better. This includes analyzing brand perception, message pick-up, tone of voice, the share of voice, social performance, website performance, etc.

Because of all this, communication professionals, leaders, and brands are now embracing the assertive development of their communication skills and tools to support the New metrics across platforms to ensure “active attention,” meaningful conversations, and long-lasting relationships.