Sarah Kalmeta

What do you think is the biggest myth of building a business?

The biggest myth of building the business is “Build it and they will come”. To that I say… Build what? Who will come? Do they want it? You MUST do your research and understand your market and niche before you build something. Just because YOU want it does not mean it will sell. The other biggest myth is that founders should do all the jobs in the beginning. The smart founders know where to outsource and delegate to protect their time better and maximise impact.

About Sarah Kalmeta

"Sarah the Pivoter” is a Success Coach. Lecturer. Reiki Practitioner. Authenticity Advocate. Public Speaker. Dual Business Owner. Sarah is a Corporate Escapee and modern day Viking - that is, one who approaches the unknown with curiosity and strives to face hardships with courage. Having worked hard, and played harder, for 15 years in the corporate world, she now explores the other side of high performance and the impact it has on peoples’ lives, both personally and professionally. Sarah helps people navigate life’s changes through emotional mastery, healthy boundaries and communication. She offers a holistic approach, addressing the Mind, Body and Soul to help others Reframe and build new neural pathways through micro-steps and unique, science-backed approaches. When she isn’t helping others refill their cup, Sarah can be found in the forest, doing something unusual like standing on her head or enjoying a good bourbon with friends.

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