I was at a golf shop with my mentor Marc Lindale who was looking to buy shoes. Upon walking in, the assistant tried to sell us sale items and Marc replied “why would I want to buy something no else wants?”.
I wish I had known this when I signed up for a site in Melbourne in 2010. It was a site in a city hotel that had been turned down by many spa operators. The hotel was corporate not leisure, its was in the financial district and the location within the hotel was far from premium. I took it because it appeared to be good brand alignment with the Hotel and never looked at the negatives.
The location cost me over a million dollars and many other lost opportunities. I wish I had known my mentor as he would have definitely steered my in the right direction.