Ina Bajaj

What do you wish someone had told you at the beginning of your career?

Ina Bajaj April 19, 2021

I was at a golf shop with my mentor Marc Lindale who was looking to buy shoes. Upon walking in, the assistant tried to sell us sale items and Marc replied “why would I want to buy something no else wants?”.

I wish I had known this when I signed up for a site in Melbourne in 2010. It was a site in a city hotel that had been turned down by many spa operators. The hotel was corporate not leisure, its was in the financial district and the location within the hotel was far from premium. I took it because it appeared to be good brand alignment with the Hotel and never looked at the negatives.

The location cost me over a million dollars and many other lost opportunities. I wish I had known my mentor as he would have definitely steered my in the right direction.

About Ina Bajaj

Ina Bajaj is New Zealand’s trail blazing pioneer of luxury day spas who took the notion of a simple suburban salon and massaged it into a multi-million dollar business. The one-time restaurateur turned corporate high-flyer performed a career turn in 2002 when Ina put her financial resources, energy, passion and extensive hospitality know-how into creating the East Day Spa in Wellington. Within 3 years Skycity Entertainment Group had secured EDS as their preferred luxury spa operator for the Skcyity Grand Hotel. In 2010, whilst in Bali, Ina thought that something was missing from the industry, "We like to be cutting edge and different so we created Spring as a social/lifestyle spa brand." Ina now has seven Spring Spa’s in world-class destinations such as Bali, Auckland and Wellington. The company regularly wins internationally competitive awards including the Best Spa in Asia at the 2016-2020 - World Spa Awards and Spring Bali was named as having Asia’s Most Relaxing Hair Ritual at the coveted Harpers Bazaar Best Spa Awards 2017/8.
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