Yamilette Cano

What is one element or trait of your industry that you most dislike?

Because dislike has such a negative connotation attached to it, I would like to start my answer by changing the direction and emotion of this question.

One of the less ideal elements of my industry is that it can still be hard for some clients to understand the importance and power of developing strong and confident soft skills for their business success. Even though these skills are the ones that help us communicate and navigate the world, some people dismiss their importance and do not see them as a priority. Hence, for experts in the field, the fight to educate others can sometimes be quite challenging. We live in a world of technology and advancement, but this could not be possible without the proper use of our human nature, one full of emotions, language, connections, and movement. Sof-Skills fuelled!

About Yamilette Cano

Yamilette is the founder of LOUDER Global, a penta-lingual entrepreneur with a background of 20 years in the entertainment industry and more than 10 years of global communication and speaking experience. Her passion for helping brands and individuals empower themselves and others has led her to achieve worldwide acclaim and impact.

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