What is your biggest fear in business? by Cathy Nesbitt

One of my biggest fears in business has happened already. I didn’t know that people don’t buy what they need, they buy what they want. Although I believe everyone needs a worm bin in their homes, most do not want worms in the house. I pivoted early in my business to speak about vermicomposting to educate about the possibility of having worms in the classroom, home, business … worms everywhere to convert our food scraps and paper into nature’s finest soil amendment. This nutrient rich soil allows us to grow more nutrious food. I guess it was a good thing I didn’t understand people’s buying habits.