What is your biggest regret in business? by Nic Otuoze

Nic Otuoze

My biggest regret is probably waiting too long to turn the idea behind The One Billion Dollar Billboard into a company. I spent a lot of time thinking through how the concept could work, what the technology should eventually become, and how people might perceive something so different. Looking back, I would have moved faster, launched earlier and tested more assumptions with real customers. That experience taught me that a startup does not need to have everything figured out before it starts. You need a strong enough vision to begin, the courage to put it in front of people, and the willingness to evolve based on what they tell you.