This happens a lot during lockdowns, and business can’t operate. At this point, with no end in sight, you can’t help but wonder, when will business resume? Will business resume? What if it doesn’t resume? Should we plan now for the end? What is the end?
With uncertainties from all angles, the ONLY thing to think about is what ELSE can I do OUTSIDE the norm of our current business that would grow shareholder value in the long term? What other problems can I solve outside the scope of our current business.
For Deemples, we started to look outside our geographical areas of purely Malaysia. It seemed that golf in the US was thriving, and we also had a great deal of US users on Deemples. So focusing our energy there seemed to be the logical move to stay motivated, and something to pursue.