Felix Cao

What is your number one hack for getting yourself motivated when things seem hopeless?

From a neuroscience point of view, the best hack to getting started is understanding that this emotional and mental barrier is the result of a tuggle war between 2 parts of the brain, involving the logical part of your brain and the amygdala (emotional center of the brain). This often results in procrastination because the emotional center is overwhelming the logical part of the brain with fear. So in order to change this one effective strategy is to count backwards from 5 then take immediate action. This will divert blood from the amygdala back to the logical brain.

About Felix Cao

Felix Cao is a neuromarketing expert and business growth strategist with over 15 years of sales and marketing experience. He has been featured on major media outlets, such as The Huffington Post, Adweek, and Authority Magazine. Felix has appeared as a special guest on a major Canadian radio show where he talked about neuromarketing and the 2019 Canadian election. He also makes frequent appearances on the top business podcasts in the world and contributes to popular publications where he shares the most-up-date insights on how businesses can take their sales and marketing to the next stratosphere by implementing neuromarketing strategies that will give companies the game-changing edge that separates them from the rest of their competitors.

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