Two main factors from the marketing industry perspective on this optimistic, better trust and stronger digital marketing ecosystem integration.
building transparency in communicating how typical user data is collected and applied, resulting in stronger
The other reason of my industry future optimistic is that there’s constant growth, be in via the stronger adoption AI technology to drive better user experience and new growth industry business opportunity (from Direct to Consumer), more integrated digital marketing ecosystem that helps new business owner to be a better marketer.
For more optimism, do download some of the pdf checklist, https://bit.ly/mktgchecklist