Shawn Lee

What makes you most optimistic about the future of your industry?

Design has seen an uptrend in recent times, with an increasing interest in different facets of design amongst corporations and governments across the world. With that, the awareness of what design is and is capable of achieving has been more widespread.

This has led to a slow openness IN finding out how design is capable of helping a business in various areas way beyond that of just aesthetics. There is still a long way to go, but I believe the first few steps in the right direction have been taken.

About Shawn Lee

I believe that by integrating design into businesses, we will be able to create harmonized, holistic and compelling experiences for the various stakeholders alike. This is why design is essential for business in the competitive, service-oriented world today, where experiences set companies apart form their competitors. With an academic background in Economics and Sociology, an early career in advertising, and an unmistakable passion for business, I aim to marry service design and business performance by leveraging on an interdisciplinary approach towards navigating the complexities of business.

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