Dave Wakeman

What misconception do people outside of your industry hold about it?

In both marketing and strategy, the misconceptions are both inside and outside of the industry.

In far too many places, the idea that strategy is about deciding where your business will focus and what you are going to do to win is lost.

And, in marketing, too many people have fallen down the rabbit hole of clicks and engagement, not generating business and profits.

What do y’all think?

About Dave Wakeman

I believe in the power of strategy and marketing to make all of us much more successful. I work every day to show people how to be more strategic so that they can create security for themselves, stability and growth for their businesses, and have a meaningful impact on the world around them. At heart, my work is all about helping people reach new levels of success.

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