Felix Cao

What misconception do people outside of your industry hold about it?

Perhaps one of the biggest misconceptions when it comes to the world of marketing is the question of whether marketing takes a long time to get results. Depending on the objective of the business, the main purpose of marketing can generate sales in the short term, but it can also be coupled with continual brand building and brand awareness so that the brand continues to stay top of mind and is the first choice that comes to mind when the customer is ready to buy. Marketing is flexible – it can be for both the short and long term.

About Felix Cao

Felix Cao is a neuromarketing expert and business growth strategist with over 15 years of sales and marketing experience. He has been featured on major media outlets, such as The Huffington Post, Adweek, and Authority Magazine. Felix has appeared as a special guest on a major Canadian radio show where he talked about neuromarketing and the 2019 Canadian election. He also makes frequent appearances on the top business podcasts in the world and contributes to popular publications where he shares the most-up-date insights on how businesses can take their sales and marketing to the next stratosphere by implementing neuromarketing strategies that will give companies the game-changing edge that separates them from the rest of their competitors.

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