Ina Bajaj

“What misconception do people outside of your industry hold about it?”

As a owner of spa’s and wellness hubs, one of my pet peeves is people outside our industry who don’t take our business seriously.

The Pandemic has brought wellness to the forefront the this is set to accelerate as we turn towards a prescription of prevention. McKinsey & Co in one of their latest reports, estimates the global wellness market at 1.5 trillion dollars, with annual growth of 5-10%.

Hotels are revisiting their offerings, making wellness a key player, like food and beverage. No longer will wellness spas be a department at the basement level. Health conscious travelers spend much more than their counterparts.

Operators in the spa and wellness industry can make a vital contribution in supporting people through this challenging time, by providing dedicated recovery and support services in calming, healing environments.

So please, don’t ask me about that “beauty parlour” I own.

About Ina Bajaj

Ina Bajaj is New Zealand’s trail blazing pioneer of luxury day spas who took the notion of a simple suburban salon and massaged it into a multi-million dollar business. The one-time restaurateur turned corporate high-flyer performed a career turn in 2002 when Ina put her financial resources, energy, passion and extensive hospitality know-how into creating the East Day Spa in Wellington. Within 3 years Skycity Entertainment Group had secured EDS as their preferred luxury spa operator for the Skcyity Grand Hotel. In 2010, whilst in Bali, Ina thought that something was missing from the industry, "We like to be cutting edge and different so we created Spring as a social/lifestyle spa brand." Ina now has seven Spring Spa’s in world-class destinations such as Bali, Auckland and Wellington. The company regularly wins internationally competitive awards including the Best Spa in Asia at the 2016-2020 - World Spa Awards and Spring Bali was named as having Asia’s Most Relaxing Hair Ritual at the coveted Harpers Bazaar Best Spa Awards 2017/8.