While I can’t say conclusively this is the biggest misconception within my particular industry. But if I had to nail it down to just one major misconception. Most people outside of my particular industry have.
Which is direct response marketing consultant. (Translated: accountability marketing strategies and tactics.)
They conveniently lump all supposed consultants of any kind into one giant -extremely broad based box.
And without realizing it, they mistakenly conclude all of our methods and approaches are generally the same.
And the only thing which truly separates our services is the prices. Not our market tested strategies.