Richard Friesen

What misconception do people outside of your industry hold about it?

As a therapist, coach and trainer for professional money managers and entrepreneurs, people that are struggling with major issues believe you have to be “broken” to need a coach. This obviously does not apply to physical sports, where you are crazy NOT to have a coach. But in the financial industry, any appearance of weakness is avoided. As a result, capable people outside of our industry often stay stuck in self-created stories that no longer serve them to avoid the risk of appearing weak. This avoidance can limit the options on their life’s menu that increase their power and success.

About Richard Friesen

Richard Friesen works with professionals and business leaders who want to increase their personal effectiveness with joy and grace. His neuroscience-based Mind Muscles™ model gives his clients the opportunity to reach their goals with online training, simulations, interactive exercises, group support, and real-time decision processes. He has condensed three decades as the founder of a trading firm, trainer and coach to professional money managers in his new book “A Private Conversation with Money.” This book observes the main character “Joe” who deals with all the conflicts, self-sabotage, and belief systems around money and wealth. Richard has been a futures broker for Merrill Lynch, a floor trader on the CME, CBOT, and the options floor of the Pacific Exchange where he built and sold a successful options trading firm where he served on the Exchange's board of directors. He also founded and built a financial software company and is the inventor of ten significant trading interface patents. This combined with his Master’s Degree in Clinical Psychology, Neurolinguistic Programing Master’s certification, and neuroscience focus, brings a unique framework to business, investing, and career success.

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