Shawn Lee

What misconception do people outside of your industry hold about it?

I would not say it is really a misconception but many do think that design is mainly about making things look good. It is often overlooked that design needs to solve a purpose, taking into the consideration the people we are designing for.

We design for people, and it has to be pragmatic. Not matter how good something looks, if it does not serve its original purpose, it would not make any sense.

About Shawn Lee

I believe that by integrating design into businesses, we will be able to create harmonized, holistic and compelling experiences for the various stakeholders alike. This is why design is essential for business in the competitive, service-oriented world today, where experiences set companies apart form their competitors. With an academic background in Economics and Sociology, an early career in advertising, and an unmistakable passion for business, I aim to marry service design and business performance by leveraging on an interdisciplinary approach towards navigating the complexities of business.

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