What misconception do people outside of your industry hold about it? by Yonason Goldson

Believing you have to choose between being good and being successful. This is the biggest mistake a leader can make. How many times have we thought, said, or heard, “I can’t afford to do the right thing” or “I don’t have time to show appreciation” or “After I’m successful, then I can be kind, generous, and honest”?

More and more studies show that companies ranked highest for trust and ethics grow faster, are more prosperous, and foster a culture that produces engaged, productive, and loyal employees. Ethics creates trust. Trust inspires loyalty. Loyalty generates passion. Passion drives productivity.

About Yonason Goldson

Yonason Goldson is the keynote speaker with 3000 years’ experience. He works with business leaders to build a culture of ethics, setting higher standards to limit liability while earning loyalty and trust. He’s a rabbinic scholar, repentant hitchhiker, and co-host of the podcast "The Rabbi and the Shrink." He has published hundreds of articles applying ancient wisdom to the challenges of the modern world, and six books, most recently “Grappling with the Gray: an Ethical Handbook for Personal Success and Business Prosperity.”

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