What misconception do people outside of your industry hold about it? by Yonason Goldson

Believing you have to choose between being good and being successful. This is the biggest mistake a leader can make. How many times have we thought, said, or heard, “I can’t afford to do the right thing” or “I don’t have time to show appreciation” or “After I’m successful, then I can be kind, generous, and honest”?

More and more studies show that companies ranked highest for trust and ethics grow faster, are more prosperous, and foster a culture that produces engaged, productive, and loyal employees. Ethics creates trust. Trust inspires loyalty. Loyalty generates passion. Passion drives productivity.