Richard Friesen

What mistake have you made that you learned the most from? by Richard Friesen

The biggest mistake is the process of “building it and they will come.” The poster child for this was my vision during the dot com boom. I believed the trading exchange future would be all electronic. I sold my exchange seats and my trading firm, convinced that all trading would migrate to electronic transactions. My prediction was right and early. The industry wasn’t ready yet for my concept and I lost the company during the dot com crash. Now I check myself with the “minimal viable product.” Can I introduce a product that starts with current customer validation?

About Richard Friesen

Richard Friesen works with professionals and business leaders who want to increase their personal effectiveness with joy and grace. His neuroscience-based Mind Muscles™ model gives his clients the opportunity to reach their goals with online training, simulations, interactive exercises, group support, and real-time decision processes. He has condensed three decades as the founder of a trading firm, trainer and coach to professional money managers in his new book “A Private Conversation with Money.” This book observes the main character “Joe” who deals with all the conflicts, self-sabotage, and belief systems around money and wealth. Richard has been a futures broker for Merrill Lynch, a floor trader on the CME, CBOT, and the options floor of the Pacific Exchange where he built and sold a successful options trading firm where he served on the Exchange's board of directors. He also founded and built a financial software company and is the inventor of ten significant trading interface patents. This combined with his Master’s Degree in Clinical Psychology, Neurolinguistic Programing Master’s certification, and neuroscience focus, brings a unique framework to business, investing, and career success.

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