What mistake have you made that you learnt the most from? by Cathy Nesbitt

One mistake I made was thinking everyone knew about my business and what my company offered. I thought every one had access to the same information aka the internet. I believed that when I searched for something and you searched the same subject, we would receive the same information. Our searches show us more and more of we search for and become narrower as a result. It is essential to keep talking about what you do to everyone even if you think they know what you have to offer. You never know who needs to hear your message.