Yonason

What one thing do you feel makes the biggest impact on company culture? by Yonason Goldson

Yonason Goldson July 28, 2022

This might be the easiest question I’m ever asked. The answer is obvious:

Trust.

More than higher pay, fewer hours, or better benefits, what employees say they want most from a job is a boss they can trust. Yet HBR reports that 58% of employees would trust a total stranger more than their own boss.

When you create a culture of ethics, trust naturally becomes the driving force that produces happier employees who are more engaged, energized, loyal, and productive.

Leaders make the mistake of thinking they can’t afford to be ethical. The truth is, they can’t afford not to be.

About Yonason Goldson

Yonason Goldson is the keynote speaker with 3000 years’ experience. He works with business leaders to build a culture of ethics, setting higher standards to limit liability while earning loyalty and trust. He’s a rabbinic scholar, repentant hitchhiker, and co-host of the podcast "The Rabbi and the Shrink." He has published hundreds of articles applying ancient wisdom to the challenges of the modern world, and six books, most recently “Grappling with the Gray: an Ethical Handbook for Personal Success and Business Prosperity.”

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