What President Zelensky is teaching us about the art of war in a social media age.

The actor turned President gives us a masterclass in waging war in the age of social media. Trump leveraged Twitter, Ronald Reagan used his acting charms on television audiences, and anchor Walter Kronkite brought the Vietnam war into the homes of Americans. Today I look at the Twitter accounts of the two main protagonists in the war being waged over Ukraine by Russian forces. What can we learn and why is PR the ultimate weapon of both war and business.

@ZelenskyyUa

@KremlinRussia_E

I reference this excellent article by the BBC on the coverage of the war in Russia. 

https://www.bbc.co.uk/news/world-europe-60571737

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About Jim James

Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.

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