Yagen Moshe

Yagen Moshe – Global CEO of Shamir Optical

A family relocation led to Yagen Moshe changing jobs and he has never looked back.

What’s your story?

I joined Shamir in early 2005 because of my wife. She wanted to move to north Israel thus I was made to resign from my job in the city center. While looking around, a friend of mine who was working in Shamir offered me a CFO role and I gladly accepted. The role suited my background in CPA, business management, and my master’s education in commercial law. Subsequently, I moved to Singapore 8 years ago after Shamir offered me a chance to relocate, and eventually I fell in love with Singapore.

What excites you most about your industry?

This industry is ever-growing in importance everyday especially when more people are in need or aware of eye healthcare. We come into contact with harmful rays and unexpected impacts more than we think, which hurts our eyes in the long-run. In Shamir, the special atmosphere, the family-oriented DNA, and the support all around the organisation helps us to find the right solutions to solve optical problems. Every single day, we continue to innovate to find the most advanced eyecare solutions while advocating the importance of eye health. I feel noble being part of this organisation.

What drives you in business to push beyond what other people consider normal?

We improve everyday lifestyles by giving top vision solutions. People who are smarter than me have said – “when you see better you live better” – and this is what Shamir focuses on. No matter the magnitude of the improvements in a certain technology or type of lens, we are making a difference each time.

What have been the most useful skills you have learnt and applied in your journey?

I never stay in my comfort zone. When it becomes too comfortable for me, I will let others take over and move to new challenges. In this way, my team becomes better leaders and the business keeps moving forward. It has also allowed me to experience different fields like sales, operations, IT and even HR which were not fields I was originally trained in. This new experience helps me grow as a leader and person, and having the courage to try something new each time is something I aim towards.

What’s the best piece of advice you ever received?

“Know where you came from and where you are going” It’s a translation of a very famous sentence in the Jewish culture which has many translations. To me, it means knowing and respecting the past to make a better future.

Who inspires you?

My wife Keren, and my late parents who coached me in my journey starting out as a young leader. They were helpful listening ears who gave me advice and motivations when things were not going smoothly.

What have you learnt recently that blew you away?

Covid-19 has changed our lifestyle and the lockdowns have forced me to have virtual meetings with all my colleagues all over the world. We have to adapt very quickly worldwide to the digital working routine and local independence of the teams. At the same time, I have more time to work but also be more focused on my personal time since there was no travel. During this time, my team demonstrated business skills, agility and independence – which were beyond what we could normally observe.

If you had your time again, what would you do differently?

For business, I would still do the same and make the same decisions as I have seen many good results so far. Personally, I could be an actor, this was my dream and my target and somehow, it’s changed to business, and I am loving every second of it.

How do you unwind?

Diving is relaxing for me. It’s a totally different world underwater. My family, who are also all divers, inspire me to be a better diver each time. Such sports activities give me energy and video games help me to be focused.

What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your business?

The moment when I learnt to never take anything for granted. My mother passed away while I was away in business meetings and I was not next to her. This painful lesson is something I have experienced and will carry with me all my life. Sometimes, life’s priorities matter more than just work.

Everyone in business should read this book:

I’m not a strong fan of business books; it’s boring for me to read books related to my daily work. I prefer to do frontal coaching. I’m more a fan of history and documentary books as you can learn many more things from real life. There’s no title in particular I would recommend, but just read from this genre in general and it will likely be a fruitful experience.

Shameless plug for your business:

Established in 1971, Shamir is one of the world’s leading companies offering the latest ophthalmic lens technology, ranked among the ten leading companies in the world in the field. The company has an innovative and groundbreaking research and development center, located at the company’s headquarters at Kibbutz Shamir, in the Upper Galilee. In 2021, Shamir became the Optical Performance Partner of the Alpine F1 Team.

How can people connect with you?

You can find me through this email: marketing@shamir.sg.

Social Media Links?

Yagen Moshe – LinkedIn: https://sg.linkedin.com/in/yagen-moshe-2559a03
Facebook of Shamir Singapore: https://www.facebook.com/shamir.singapore/
Shamir SG: @shamir_sg

About The EnterpriseZone Writing Team

Shining A Light on the Small Business World and highlighting Entrepreneurial Investing Opportunities.

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