Who are you? What do you do? These are questions we ask ourselves from time to time. But these things are very important, especially when you’re an entrepreneur.
This is the core of branding. It’s not just marketing jargon. Branding is a critical aspect that entrepreneurs need to understand well. It’s your key to finding success, not just for your business but for you as well. But most people think branding is purely something businesses do for their products. While it has some truth in it, it’s not entirely like that.
Branding can be used as a tool both by businesses, entrepreneurs, employees, and even freelancers. You don’t need to make a huge advertising campaign with known celebrities to build a brand. You just have to make sure you’re representing your business (or yourself) whenever you communicate to potential customers or partners online.
But what exactly is it, and why is it so important?
A Closer Look at Branding and Its Significance
Think of branding as a business term for reputation. If you’re not making the most out of it, you might end up missing a lot of opportunities.
Before you meet a potential client or partner, a huge part of their decision to say yes will be based on your reputation. They need to know if you’re trustworthy and not just here to make profits. Although that’s the goal in business, it shouldn’t be your entire focus.
Whether you’re thinking of establishing your personal or corporate branding, getting the message across about who you are will make people trust you more. It also builds your value and creates authenticity.
Gary Vaynerchuk, one of the most successful marketers around the globe said, “Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.”
Also known as Gary Vee, he started his career by hosting a Youtube video blog named Wine Library TV. Then he got a kickstart back in 2009 when he was offered a 10-book deal of about $1 million from HarperStudio. He’s had a huge following ever since and it still keeps on growing.
Nowadays, he’s one of the most sought-after marketers around the globe. He embraced his personal brand and built it up accordingly.
Building your personal brand profile is just as important as your resume. If you think about it, it’s an extension of your resume.
Daniel Priestley, Author of ‘Key Person of Influence’ has trained thousands of entrepreneurs on how to build their profile. He says: “A brand today is more than just a symbol of what you represent, it is an asset that can work for you 24×7, it can transcend borders and pay dividends for you even whilst you sleep. The rewards are enormous.”
If you don’t have one yet, don’t worry. It’s never too late to make your own personal branding profile. But the best time to start will always be now.
If you don’t know where to start, here are a few tips for building your personal brand profile.
- Reach out to your target audience and find out how you can help them.
- Make a list of the problems they’re facing
- Make a list of the possible solutions you can give them
- Communicate with your audience for a close feedback
Creating a personal brand helps people understand your values. Although branding is more about your reputation, you will need to interact with your customers more frequently.
Now that we wrapped things up, what do you think about having a personal brand profile as an entrepreneur? Is it necessary or is it something you can do without? Let us know your thoughts.