In a recent LinkedIn post, Liz Ryan discusses the common pitfall of blending in on professional networking platforms, arguing that many talented individuals fail to capture attention simply because their communication mirrors that of their peers. Ryan asserts that the prevalence of generic corporate language and buzzwords creates a monotonous landscape that causes potential employers and clients to overlook valuable professionals.
The Problem with ‘Corporate Oatmeal’
Ryan identifies a significant issue she terms “corporate oatmeal” and “beige buzzwords.” This refers to the tendency for individuals to adopt a uniform, uninspired communication style, often seen in résumés and general professional discourse. According to Ryan, this lack of distinctiveness is a primary reason why capable professionals “disappear on LinkedIn.” She elaborates on this point, stating:
Most people disappear on LinkedIn — not because they aren’t brilliant, but because they sound like everyone else. Corporate oatmeal. Beige buzzwords. Résumé-speak.
This homogenization, as described by Ryan, renders profiles and professional narratives indistinguishable, leading to missed opportunities. Recruiters and potential clients, faced with a sea of similar profiles, are likely to move on quickly, as Ryan points out:
When you talk like every other job seeker or coach, recruiters and clients will scroll past you before they’ve taken a sip of their coffee.
Finding Your Unique Voice
Despite the challenges, Ryan offers a hopeful perspective, emphasizing that differentiation does not require complex strategies or innate “magic.” Instead, she champions the power of authenticity. The core of standing out, according to Ryan, lies in leveraging one’s individual voice, personal narrative, and unique point of view. She suggests that simple adjustments to how one presents themselves can lead to a memorable online presence.
The Path to an Unforgettable Presence
Ryan’s post, presented as a carousel (though not directly viewable in this text format), aims to guide users through practical steps. The underlying message is that authenticity is the most potent tool for professional visibility. As Liz Ryan notes:
The good news? Standing out doesn’t take magic. It just takes your voice. Your story. Your point of view.
To help individuals identify their specific areas for improvement, Ryan offers a resource. She directs her audience to a “free LinkedIn Impact Audit” designed to reveal personal “blind spots” in their professional online presentation. This proactive approach underscores Ryan’s commitment to empowering professionals to move beyond generic communication and cultivate a distinct, impactful presence on platforms like LinkedIn.
📝 About This Content
This article is based on insights shared by Liz Ryan on LinkedIn.
📅 Originally posted on November 28, 2025 | View original post on LinkedIn →