
Share one of your favourite marketing tools, tips or tricks by Mark de Jong
Anchor what you sell to something people already know. We don’t explain resource planning from first principles. We point at the old planning board on

Anchor what you sell to something people already know. We don’t explain resource planning from first principles. We point at the old planning board on

My best clients and I have three things in common: we think bigger than the obvious, we understand the value of attention, and we move

Building a StoryBrand, by Donald Miller. Its premise is a single reversal: in the story you are telling, your company is not the hero. The

My biggest regret is probably waiting too long to turn the idea behind The One Billion Dollar Billboard into a company. I spent a lot

That AI has made building software trivial, so SaaS is finished. Building a demo is trivial now — a weekend’s work. Building something multi-tenant, reliable,

Hire for values, mindset and self-awareness – not just experience. Skills can be developed, but how someone thinks, communicates and responds under pressure is much

To be honest, I did not have any online presence (profile) until just a few months ago. Yet in this short period of time, I

The best advice I’ve ever been given is: “You don’t have to prove your worth.” For much of my career and life, I believed I

My fondest memory in business is how one authentic conversation opened doors to multiple opportunities. It reminded me that when you work hard and remain

My expertise comes from the combination of professional experience, lived experience and years of studying human behaviour, trauma recovery and personal development. I’ve experienced first-hand

AI of course will change our business. But I think the bigger disruption is AI changing our clients’ businesses. When technology can do more of

I wake up feeling fresh, with some light stretches to ease in. Coffee follows, along with a quiet moment to set my intentions for the

Working in the “people” business, without doubt: “I’m most grateful for the people! Always the people! The ones who challenge me, teach me something, open

Building and keeping a network. I’m comfortable with depth — customers, colleagues, a handful of people I’ve known for years. What I lack is the

Building a public executive profile fundamentally shifts the dynamic of day-to-day business advisory. In the past, exploratory meetings often began with an explanation of credentials,

First, Guy Kawasaki’s shopping mall test: if you saw this candidate in a shopping mall tomorrow, would you walk over enthusiastically, or duck behind a

My fondest memory in business was the moment I revisited the June 1975 issue of Black Enterprise and connected my advisory work to my grandfather’s

The skill that’s mattered most is reading unspoken dynamics in a room – sensing tension, hesitation, or politics that never gets said out loud, but