Rethinking Performance Reviews: Roberta Matuson Challenges Annual Process

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Roberta Matuson

LinkedIn Author

Strategic Advisor on Talent | Global Executive Coach | Public Speaker I Brand Ambassador | HBR Contributor I Helping organizations attract & retain the best people.

In a recent LinkedIn post, Roberta Matuson challenges the efficacy of the traditional annual performance review, suggesting it’s a process few employees or managers genuinely embrace. Matuson directs her audience to her latest piece published on Forbes, which delves into why these yearly evaluations often fall short and proposes alternative strategies.

The post, shared with her network, highlights a common sentiment regarding performance reviews. As Roberta Matuson pointedly states:

“Yeah! It’s performance review time!” says no one!

This opening immediately signals Matuson’s critical stance on a practice that, despite its prevalence, often elicits dread rather than anticipation in the workplace.

The Case Against Annual Reviews

Roberta Matuson argues that the annual performance review, as a standalone event, is fundamentally flawed. In her Forbes article, she elaborates on the reasons behind this widespread dissatisfaction. The core issue, according to Matuson, lies in the infrequency and retrospective nature of these reviews. By the time an annual review takes place, significant time has passed since the behaviors or achievements being discussed actually occurred. This temporal disconnect can diminish the impact of feedback, making it less actionable for employees and less effective for driving continuous improvement.

Matuson’s critique extends to the often-formulaic and bureaucratic approach that many organizations take. The pressure to complete reviews within a specific timeframe can lead to rushed assessments that lack depth and personalization. Employees may feel they are being judged on a narrow set of criteria or that their contributions throughout the entire year are being condensed into a single, often stressful, conversation.

What’s the Alternative?

Instead of relying solely on the annual performance review, Roberta Matuson advocates for a more dynamic and ongoing approach to performance management. While the specifics are detailed in her Forbes article, her LinkedIn post serves as an invitation to consider alternatives that foster continuous feedback and development. This might include more frequent check-ins, real-time feedback mechanisms, and a focus on forward-looking development goals rather than just past performance.

Matuson’s call to action on LinkedIn, inviting her network to share their own thoughts – whether they love, hate, or are somewhere in between about annual performance reviews – underscores her belief in the importance of open dialogue on workplace practices. She notes:

Would love to hear your thoughts on the annual performance review. Do you love them, hate them, or something in between?

This engagement strategy aims to gather diverse perspectives, further enriching the conversation around improving how employee performance is assessed and managed. By highlighting this widely discussed, yet often contentious, aspect of corporate life, Roberta Matuson positions herself as a thought leader keen on driving more effective and employee-centric HR practices.

📝 About This Content

This article is based on insights shared by Roberta Matuson on LinkedIn.

📅 Originally posted on December 12, 2025 | View original post on LinkedIn →