In a recent LinkedIn post, Steven Bartlett discusses the overwhelming challenge of navigating the daily deluge of new Artificial Intelligence tools and discerning which ones offer genuine business value. Bartlett highlights the difficulty in separating the signal from the noise in the rapidly evolving AI landscape.
As Steven Bartlett notes:
“We all see the same launches, product posts, the same ‘game-changing’ tools. But most of them are just noise. The real challenge is figuring out which ones will actually save you time and make you more money.”
Bartlett explains that staying ahead in business increasingly relies on speed and velocity. To address this, he established a dedicated team at FLIGHTSTORY, named FlightX, with the explicit mission of continuous innovation and maintaining a competitive edge. A core function of this team is identifying time-saving solutions for the broader organization.
The Velocity Imperative in Business
Steven Bartlett emphasizes that speed is a critical differentiator in today’s business environment. He argues that being first to market or establishing an early lead is paramount, making “velocity” a key factor in success. However, the daily task of evaluating which AI tools are worth testing versus those that can be safely ignored presents a significant and complex problem for his business.
“Because so much of the way to win is by being fast. Getting there first and staying at the front. Velocity matters.”
According to Bartlett, the constant influx of new AI applications requires a systematic approach to vetting. The sheer volume makes it impractical for individuals to personally assess each tool, necessitating a dedicated strategy for efficient evaluation.
Leveraging External Expertise for Innovation
To tackle this complex challenge, Steven Bartlett tasked his Innovation Director, Isaac Martin, with a specific mission: to identify the AI tools that warranted immediate testing. Crucially, Bartlett also challenged Martin to utilize Fiverr Pro as a resource to help solve this problem.
The Fiverr Pro Test Case
Bartlett frames this initiative as a significant test for Fiverr Pro. He posits that if the platform can successfully support Isaac Martin and keep pace with the rapid innovation cycle at FLIGHTSTORY, it demonstrates a broad capability to assist businesses with a wide array of challenges.
“So I put the challenge to my Innovation Director Isaac Martin: work out which AI tools we should be testing first. And, I challenged him to use Fiverr Pro to help solve the problem.”
In Bartlett’s view, the success of this experiment would validate Fiverr Pro’s potential as a versatile solution provider for businesses seeking to streamline operations and drive innovation. He encourages readers to watch an accompanying video for the outcome of this experiment, suggesting that the results have implications for how other businesses can approach similar innovation hurdles.
“If Fiverr Pro can keep up with Isaac and the pace we move at, they really can help anyone solve almost any business challenge.”
Steven Bartlett’s post underscores a common pain point for modern businesses: the difficulty of keeping pace with technological advancements, particularly in AI. By detailing his approach, involving both internal innovation teams and external platforms like Fiverr Pro, Bartlett offers a practical case study on how to manage the complexities of rapid technological adoption and maintain a competitive advantage through speed and strategic resource allocation.
📝 About This Content
This article is based on insights shared by Steven Bartlett on LinkedIn.
📅 Originally posted on December 12, 2025 | View original post on LinkedIn →